Jean Kilbourne, I love you.
Your work is amazing, and you stand up for everything that should be believed in.
In my sociology class the other day, we watched a video called Killing Us Softly 3 by Jean Kilbourne. It was this woman, Jean, speaking about the effect of advertising in the world today – mainly how the media portrays women and how it contributes to different social aspects such as violence, self-confidence, and inequalities. Not only was this video an eye-opener, but Kilbourne executes her lecture with such charisma that you almost need to remind yourself it technically is considered as such.
“Jean Kilbourne, Ed.D. is internationally recognized for her pioneering work on the image of women in advertising and her critical studies of alcohol and tobacco advertising. Her films, lectures, and television appearances have been seen by millions of people throughout the world. She was named by The New York Times Magazine as one of the three most popular speakers on college campuses. She is the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel and co-author of So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids. The prize-winning films based on her lectures include Killing Us Softly, Spin the Bottle, and Slim Hopes.”
Kilbourne’s official website is above, where you can find information on her lectures, notes, videos, and resources. I highly recommend checking it out!
“Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning films Killing Us Softly (1979) andStill Killing Us Softly (1987) have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. With wit and warmth, Kilbourne uses over 160 ads and commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action. Distributed by the Media Education Foundation.”
Below are the links to the lecture notes and handouts for Killing Us Softly 3.